RANKED: 6 years of John Lewis Christmas ads

YouTube

Following the release of John's Lewis's 2016 Christmas ad this morning, we are looking back on the past six years of the British retailer's Christmas ads.

We asked video adtech company Unruly how many shares the British retailer got for each of its Christmas ads dating back to 2010 - each created by agency Adam&EveDDB.

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The company tracks social "actions" across Facebook and Twitter - not views.

On those platforms, any interaction that gets published to your news feed - as well as a shared YouTube link - counts as an "action" and towards the overall share count, including likes and comments.

Here's how they rank: