Technology Consultant Brillio Acquires Marketelligent, Indian Data Analytics Startup
BI India BureauOct 30, 2014, 11.27 AM
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Brillio, a global technology consulting, software, and business solutions company, yesterday acquired
Marketelligent’s solutions range from data visualisation and reporting to advanced predictive analytics for global clients including technology companies and leading Fortune 500 companies.
With the acquisition of Marketelligent, Brillio CEO, Raj Mamodia, feels they will be better equipped to deal with the data challenges that its customers struggle with. He said, “Today, companies are faced with substantial challenges as
Both Brillio and Marketelligent aim to take predictive analytics to new heights, stated Roy Cherian, co-founder and CEO, Marketelligent. He said, “The Brillio and Marketelligent portfolio of solutions will facilitate the elevation of predictive analytics to new levels, creating a stronger platform designed to deliver innovation and business growth.” He further also added, “…with our deep advanced analytics services enabled by business sense, we will be able to offer to our customers Brillio’s digital transformation capabilities in areas such as digital consulting, big data and cloud.”
Business intelligence, analytics and data integration services should be at the forefront of financial institution IT spending priority lists feels CEB TowerGroup’s senior research director Craig Focardi. He said, “As companies experience exponential growth in data volumes, they are relying more on external IT services and consulting firms to integrate disparate data sources and apply analytics to create actionable insights more quickly. Specifically, financial services institutions should tie together data, analytics and reporting to support product-specific growth initiatives and maximize profit opportunities across the enterprise.”