Rob Whitehead (CTO) and Herman Narula (CEO) are the two-man founder team behind Improbable, a London startup that wants to be the “Google of simulation.”
The duo went to the University of Cambridge together, and in 2012 founded Improbable, which builds software that can power sophisticated simulations done by others. It provides the engine to do the heavy lifting, so you can get on with the business of actually modelling whatever it is you want to model.
The company’s original focus was on gaming — massive multiplayer game-worlds — but it has applications in science, research, defence, and more.
It landed a $20 million (£14 million) in venture capital funding from well-respected US firm Andreessen Horowitz in 2015 — its second ever investment in the UK.
In November 2015, it officially launched SpatialOS, its operating system. Alongside the launch, it announced an ambitious flagship project — a virtual city run in collaboration with academics to answer questions about modern urban life. “We’re going to have an oracle for an entire city,” Narula told Business Insider. “We’ll be able to answer questions like ‘what happens when we introduce autonomous vehicles,’ or look at interactions between different things that have just been [previously] impossible.”
Read Business Insider UK’s November 2015 interview with Herman Narula »
Total amount raised: $22 million (£15 million)
Headcount: 81
Twitter: @RJFWhite, @HermanNarula