The Apple Watch hit stores in 2015 with the somewhat-reasonable price of $349 for the baseline model. Watch collectors, however, are not usually known for paying somewhat-reasonable prices for things. You see, a nice watch is as much a statement piece as it is a time-telling device.
Apple was more than happy to scratch that itch for collectors, announcing a version of the Apple Watch, called "Edition." The price started at $10,000 for a watch with rose gold casing, and went as high as $17,000 for one that came with an 18-karat yellow or rose gold case and clasps.
It soon became apparent to Apple that most people — other than Beyonce — had no interest in a smartwatch that cost as much as a car. By the time the Apple Watch Series 2 rolled around last September, the Apple Watch Edition was being marketed as a fitness device rather than a style piece, and topped out at $1,300.