The unpredictable and dramatic story of Jay Z's Tidal, the music service trying to fight Apple and Spotify

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Jay Z Kanye West

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Jay Z's music streaming service, Tidal, is always at the center of some drama.

From constant executive shuffles, to acquisition rumors, to debates over whether exclusives are good for the music industry, there's never a dull moment. But most people don't know the full story of Tidal, which actually began in the 90s in Scandanavia - long before Jay Z took over in 2015.

Here's the tale of Tidal's transformation into the streaming service it is today.

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Additional reporting by James Cook, Bryan Logan, and Abby Jackson.