A rapper turned up to an awards ceremony wearing a diamond-encrusted Apple Watch

American rapper Ludacris turned up to the Teen Choice Awards last night wearing a diamond-encrusted Apple Watch, 9to5Mac reports.

Here's how it looked: 

Complimentary Tech Event

Transform talent with learning that works

Capability development is critical for businesses who want to push the envelope of innovation.Discover how business leaders are strategizing around building talent capabilities and empowering employee transformation.Know More

Ludacris also posted a close-up of the watch:

The custom device comes from Icebox Jewelry in Atlanta, which sells diamond-encrusted watches for thousands of dollars.

This isn't the first time that a company has taken an Apple Watch and made it into something very different.

Russian jewellery brand Caviar created a line of Apple Watches which honour Putin, Lenin and Alexander the Great:

Caviar