Twitter sees a 31% year-on-year jump in ad revenue in Q4 to $1.15 billion
Feb 10, 2021, 11:47 IST
- Twitter’s advertising revenue for the fourth quarter jumped to $1.15.
- Twitter had 192 million daily users, on average, in the third quarter, up 27% year-over-year.
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Twitter in its quarterly results declared its advertising revenue totaled $1.15 billion in Q4, up 31% year over year or 30% on a constant currency basis.Its total revenue in the quarter stood at $1.29 billion, an increase of 28% year over year or 27% on a constant currency basis.
For the quarter, its total ad engagements increased 35% year-on-year and cost per engagement (CPE) saw a 3% decrease.
Twitter’s US revenue totaled $733 million, an increase of 24% and its international revenue totaled $556 million, an increase of 34% year over year or 32% on a constant currency basis.