Dog lover or not, this campaign by NGO Welfare of Stray Dogs will surely melt your heart

• Welfare of Stray Dogs is an NGO that has pioneered adoptions of Indies in 1995 and was also the first organization in Mumbai to have adoptathons for getting Indies adopted.
• has been carrying out mass sterilization programmes for street dogs since 1994, following WHO recommendations on rabies eradication and dog population control.
• It also conducts on-site first aid and vaccination, and programmes on education and awareness.

NGO Welfare of Stray Dogs (WSD) that has been working relentlessly over the years to help people realize that Indie dogs are as amazing pets as any other breed has come up with a heartwarming campaign.

To show how difficult it is for a lot of Indie dogs that are sent to dog pounds, and to encourage people to adopt these dogs, the NGO has come up with a campaign by production house 'Another Idea' and it is sure to melt your heart.

WSD has been carrying out mass sterilization programmes for street dogs since 1994, following WHO recommendations on rabies eradication and dog population control. It also conducts on-site first aid and vaccination, and programmes on education and awareness.

WSD pioneered adoptions of Indies in 1995 and was also the first organization in Mumbai to have adoptathons for
getting Indies adopted.

Talking about the campaign, Abodh Aras of WSD says, "The Indie dog is a hardy, loving, good looking, low-maintenance animal that is unfortunately neglected and seen as a 'stray'. I am glad Another Idea came forward to make a film that highlights the pressing need to adopt these wonderful animals."

Adds Gaurav Gandhi, CEO, Another Idea, "When we heard of this need, the team headed by Director of this film Hiten Bhatia and Producer Shuja Rahman were very excited. We are glad that we are playing a part in helping a good cause."