United States Polo Associationhas a new brand ambassador.
- This is the first time the brand will have an Indian ambassador,
As part of the expansion plan, the brand will release the new ‘Play Together’ campaign featuring Arjun Rampal and will also unveil the new brand look across its 392 stores in India. The new stores will have an ‘all-white’ interior with the U.S. Polo Assn. brand colours. The signature red, blue & white stripes will welcome customers at the entrance. Wood, metal, and concrete detailing will further add to the overall look. As you step into each store, a ‘polo wall’ that embodies the spirit of the game draws all your attention.
Speaking on the expansion, Mr. Amitabh Suri, CEO, U.S. Polo Assn - Arvind Fashions Limited, said, “Through our new campaign with Arjun, we are focussed on expanding the brand reach to the offline and online customer base. ‘Play together’ captures the emotional & playful bond a father and child share by twinning their look. This thought is also reflected in the clothes and accessories we offer for both men and children. Arjun’s association with the brand draws an instant parallel to his real-life persona, making it very relatable for the audience. His huge fan base will encourage demand and excite our consumers to visit our remodelled stores that embody the spirit of Polo – classic, and cool.”
The ‘Play Together’ Campaign is conceptualized by
The ‘Play Together’ campaign will be out on all major print and digital platforms from 8th December and will set the tone for an exciting season ahead for U.S. Polo Assn.