Launches two new products.
Aug 4, 2020, 17:07 IST
brands
Coca-Cola focuses on localization, enters immunity-boosting beverages segment with two new Minute Maid offerings
- Coca-Cola unveils two new
minute maid brands to mark its entry into immunity-boosting beverages - Minute
Maid Nutriforce is designed especially for Indian mothers, who are seek nutritious choices for their growing children. - Minute
Maid Vita Punch is a range of fruit cocktails crafted from Indian fruit recipes that provide 100% of one's daily requirement of Vitamin C to support immunity.
Minute Maid Nutriforce is designed especially for Indian mothers, who are seek nutritious choices for their growing children. Minute Maid Nutriforce blends the great taste of Kashmiri apple juice with Iron, Zinc and other essential vitamins that supports cognition and mental acuity and helps children learn faster, which is an important need in these times.
Speaking at the launch,
Expansion of brand Minute Maid underlines Coca-Cola India’s focus on the ‘Fruit Circular Economy' initiative, enabling farmers to increase their yield by sourcing fruits to launch fruit-based beverages.
Coca-Cola India has also committed an investment of $1.7 billion towards creating a Fruit Circular Economy to aid the Indian Agri-ecosystem till 2023.
For the last two years, Coca-Cola’s portfolio of beverage offerings has expanded in a segmented manner. The company has focused on listening acutely to the consumers and offering beverages to match their evolving preferences by going hyperlocal. Coca-Cola India has also optimized manufacturing and distribution networks to find the best ways to regionalize its business and create more opportunities for its local bottling partners.
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