- Nacho chip brand
Doritos has launched its latest ‘For The Bold' campaign featuring actorKartik Aaryan and model-actorSanjana Sanghi . - The campaign has been conceptualised by
Wunderman Thompson .
In the film, Kartik plays the role of a college cricketer, alongside model-actor Sanjana Sanghi; with whom Kartik is sharing his mobile number. The opponent team’s bowler interrupts their exchange, mocking Kartik for being ‘all talk and no game’. With a crunch of Doritos, Kartik tells Sanjana to take the rest of his number from the scoreboard. What follows is a blitz of sixes and fours, where Kartik smashes the bowler all around – giving the girl his mobile number. The commercial closes with the opponent regretting his challenge and Kartik basking in his boldness.
Speaking on the new campaign, Doritos brand ambassador Kartik Aaryan, said, “Doritos remains true to its bold and unconventional approach in every campaign, which makes it one of my favourite brands to work on. I was thrilled to don a sporty avatar that positively expresses and redefines what it means to be bold. And of course, any role that allows me to crunch on Doritos – be it onscreen or offscreen – is always welcome.”
Further discussing the campaign,
Not limited to a TVC, the Doritos campaign will continue with a robust 360-degree surround spanning multiple platforms and introduce a special initiative for the fans.
AGENCY CREDITS
Creative Agency: Wunderman Thompson
WPP Lead:
Chief Creative Officer: Senthil Kumar
Executive Creative Director: Udayan Chakravarty
Strategy Leads: Atishi Pradhan & Arnab Datta Chaudhuri
Creative Directors: Sameer Kumar & Chetan Malvi
Copywriter: Aakash Aher
Film Department: Mandeep Singh
Account Management: Binay Mehra & Gunik Kaur Gambhir
Production House: The Pack
Director: Vivek Kakkad
Producer: Leejude Dsouza