Yardleyhas roped in Bollywood actor Kriti Sanonas its brand ambassador.
- Its latest campaign is conceptualised by
Yardley, with 250 years of legacy in fine fragrances, has continually evolved to remain true and relevant across generations. It believes in inspiring women to showcase their true potential and step up to the best version of themselves.
Recognized today as a self-assured young star, Kriti Sanon is a woman with a powerful voice, striving to create a difference. Speaking on her association with the brand, Kriti Sanon, says, “Nature has its own way to light you up. Imagine if this feeling lingers all day long! That’s how soothing and refreshing Yardley is. I am really excited to jump into the floral world of Yardley London.”
Manish Vyas, Business Head of
Ayan Chakraborty, General Manager, Contract Mumbai, shares the inspiration behind the commercial, “There is something magical about fresh flowers and their smell. They have a transformative effect on both mood & confidence. This is what we played up in the narrative since Yardley deodorants have natural floral fragrance that makes you feel fresh and confident.”
Rahul Ghosh, Executive Creative Director, Contract Mumbai, explains the approach and the creative thinking behind the ad, "Yardley is a legacy brand and its legacy is fragrance and flowers, and the positioning of Yardley in India is about creating step-up moments for its target audience. The story beautifully brings together how the fragrance of Yardley transforms and creates the world of flowers and creates a step-up moment for our protagonist."
Manish Vyas: Business Head, Yardley India
Raji Ramaswamy: CEO
Rohit Srivastava: CSO
Sagar Mahabaleshwarkar: CCO
Ayan Chakraborty: EVP & GM, Mumbai
Rahul Ghosh: ECD & SVP, Mumbai
Monami Karmakar: VP, Planning
Sagar Chhabria: Senior Creative Director
Sabina Singh: SVP, Account Management
Sharanmoyee Sen: Account Director
Daxsh Kaicker: Senior Account Executive
Big Momma Productions