- Ormax Media's latest report reveals that Indian OTT audience universe is currently at 353.2 Million (or 35.32 Crore) people.
- This translated into a penetration of 25.3%.
Ormax Media released select findings of the report, which reveal that the Indian OTT audience universe is currently at 353.2 Million (or 35.32 Crore) people. This translated into a penetration of 25.3%, which means that one in four Indians watched online videos at least once in the last one month. The report breaks this universe by gender, age, NCCS, pop strata, states and cities.
Speaking about the need for the report,
The report also reveals that there are currently 96 Million active paid OTT subscriptions in India, across 40.7 Million paying (SVOD) audiences, i.e., an average of 2.4 subscriptions per paying audience member. 66% of these paid subscriptions are with male audience. The top 6 metros contribute only 11% to India’s OTT universe but 35% to total paid subscriptions in India. Bengaluru, Delhi and Mumbai are the top 3 cities in this regard, with more than 8 Million active paid subscriptions each.
Speaking about the findings, Kapoor said: “OTT is no longer a niche category, but at 25% penetration, there is still a huge potential to grow the market, especially outside the top cities. We have seen a rise in regional
The full report is available by subscription for streaming platforms, production companies, media agencies and other companies associated with the OTT category in India.