- According to
BARC, 38,705,978 million seconds in Week 43 is the highest ever ad volume since week 16 of 2015.
- This growth is the result of the
festive seasonas well as big-ticket properties.
According to BARC, 38,705,978 million seconds in Week 43 is the highest ever ad volume since week 16 of 2015 on Television.
The festive season and big ticket properties have helped bring on more and more advertising monies onto the medium. Moreover, overall ad volumes are also coming to normal, compared to Week 43 of 2018, bringing respite to the industry.
*Ad Volume in million secs
|3rd highest week||Previous week(2nd highest)||Current Week(Highest week)|
|Week 43 2018||Week 42 2020||Week 43 2020|
Growth in week 43 over 2nd highest week has been around 2.1% and the growth in week 43 over the 3rd highest week has been around 5.7%.