BARC: Week 43 of 2020 records highest television ad volumes since 2015

Nov 5, 2020, 14:58 IST

Festive season has helped in bringing cheer to the medium

According to BARC, 38,705,978 million seconds in Week 43 is the highest ever ad volume since week 16 of 2015.
This growth is the result of the festive season as well as big-ticket properties.

The television industry has a lot to cheer for. Data shared by Broadcast Audience Research Council (BARC) has revealed that Week 43 of 2020 witnessed the the highest ever ad volumes on television in the last 5 years.

According to BARC, 38,705,978 million seconds in Week 43 is the highest ever ad volume since week 16 of 2015 on Television.

The festive season and big ticket properties have helped bring on more and more advertising monies onto the medium. Moreover, overall ad volumes are also coming to normal, compared to Week 43 of 2018, bringing respite to the industry.

BARC data:

3rd highest week	Previous week(2nd highest)	Current Week(Highest week)
Week 43 2018	Week 42 2020	Week 43 2020
36.6	37.9	38.7

*Ad Volume in million secs

Growth in week 43 over 2nd highest week has been around 2.1% and the growth in week 43 over the 3rd highest week has been around 5.7%.