- Dream11 , Phone Pe, Amazon , Byju’s are the co-presenting sponsors, Polycab, USL, Coca Cola, ITC, Mondelez, Kamla Pasand, Rummy Circle, AMFI and P&G its associate sponsors.
- Both the number of advertisers and the amount of ad spends is higher than usual this year.
- The network has witnessed heavy demand from brands, given the fact that
Dream11 IPLcuts across gender and ages.
Apart from the sponsors, the channel has over 60 advertisers for spot buys, PPL shows and features. Besides the traditional advertisers, key categories which are looking to leverage the Dream11 IPL in a big way are online shopping, Edutech , BFSI , Fantasy sports and Auto players.
All the relevant FMCG advertisers including Coca Cola, ITC, Mondelez, P&G, Nestle, Colgate, Britannia, GSK, Reckitt among others are participating in this edition of Dream11 IPL.
Star Sports has increased its programming content for pre-shows, thus making more inventory available for this popular asset for brands which want to participate in Dream11 IPL during the
Both the number of advertisers and the amount of ad spends is higher than usual this year. The network has witnessed heavy demand from brands, given the fact that Dream11 IPL cuts across gender and ages. Brands had allotted spends for IPL + Asia Cup + T20 World Cup, and now with Dream11 IPL being the only cricket property for 2020 plus festive season, it has become the obvious choice for brands to make.
The IPL on the Star Sports network over the years has continued to set
TV consumption at present is still higher over pre Covid-19 times (Source BARC) as people are restricted to their homes. Live sports has been sorely missed by fans. Early start at 7:30pm will increase audience availability by more than 20 % (Source BARC).
Considering people are still working from home, the channel is anticipating record viewership this season. IPL 2019 had also seen some record-breaking numbers through women viewership. Close to 175 million women viewers aged 15 years and above watched Vivo IPL across India between March 23 and May 12, 2019.