The number of brands that advertised on TV in June also went up to 2,811 from 2,713 in May’20.
Jul 16, 2020, 15:01 IST
media
TAM’s report brings cheers for ad industry, shows early signs of revival on TV and digital medium
Jul 16, 2020, 15:01 IST
The number of brands that advertised on TV in June also went up to 2,811 from 2,713 in May’20.
- Ad Volumes on Television back on track in Jun’20
- Share of News, GEC and Movies genres grew in Jun’20 compared to Jun’19
- Jun’20 observed 46% more Ad Volumes compared to May’20 and digital saw a 27% increase in
ad insertions in June.
The number of brands that advertised on TV in June also went up to 2,811 from 2,713 in May’20.
Top 50 advertisers accounted for nearly 75% share on TV. Hindustan Unilever, Reckitt Benckiser and Procter & Gamble continued to grab the top 3 spots.
On digital, the drop in ad Insertions is narrowing in Jun’20 compared to Jun’19.
INSIDER INTELLIGENCE REPORTS