A finance YouTuber explains why he makes 4 times as much money per view as the average creator
- Personal-finance influencer Marko Zlatic runs the YouTube channel WhiteBoard Finance (298,000 subscribers) where he posts videos about personal finance, stocks, and real-estate investing.
- YouTube creators like Zlatic earn money through ads placed in their videos by Google.
- Zlatic earns four times as much money per view on Google through AdSense than the average YouTube creator because of the type of audience his videos attract.
- Zlatic said his audience demographic, which is made up primarily of people aged 20 to mid-50s, is more valuable to advertisers because it consists those generally in a higher income bracket.
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Marko Zlatic never imagined he would be earning more money as a YouTube creator than in his previous career in finance.
Zlatic started his YouTube channel a bit over two years ago, and in mid-2019, he left his job to focus on YouTube full time. Today, he posts videos twice a week to his channel, WhiteBoard Finance (298,000 subscribers), sharing videos about personal finance, stocks, and real-estate investing.
Zlatic is part of a community of YouTubers who film videos dedicated to teaching their audiences about personal finance, like Andrei Jikh who quit his day job for YouTube and made over $100,000 in his first year, and entrepreneur Marina Mogilko, who runs three successful YouTube channels.
YouTube videos earn money through ads placed by Google and the rate YouTube pays creators is called the CPM rate, or cost per 1,000 views. Videos focused on business or finance generally earn more money through ads, per view, than other videos (like vlogs or beauty tutorials) because this type of content attracts a demographic that's valuable to advertisers.
Mogilko told Business Insider that she makes around $10 per every 1,000 views on Silicon Valley Girl, her business channel. Her language channel, Linguamarina, makes an average of $4 per 1,000 views. Her third channel, the lifestyle one, makes even less than that, at $2 per 1,000 views.
Zlatic said his audience is made up of primarily people aged 20 to mid-50s who are generally in a higher income bracket than the average YouTube viewer.
His average CPM rate ranges from $20 to $27 per 1,000 views, he said. That's four times what the average creator earns, which is about $5 per every 1,000 views, several top creators told Business Insider.
For more on exactly how much money YouTube pays Zlatic, and how he got his start, check out this post on Business Insider Prime:
How much YouTube pays for a video with 100,000 views, according to a personal-finance creator
For more on the business of influencers, according to YouTube and Instagram stars, check out these Business Insider Prime posts:
A 22-year-old beauty YouTuber explains the main ways she makes money, from a merchandise line to a makeup palette with Tarte Cosmetics: Adelaine Morin runs a popular beauty and fashion channel on YouTube. She took us inside her influencer business and merchandise line with Fanjoy.
Yes, influencers can make money on LinkedIn. A creator who has worked with brands like Adobe and PayPal shares how much he charges for a sponsored post: Business and tech influencer Roberto Blake broke down what a LinkedIn sponsorship looks like and how much money he charges brands.
Inside UTA's deal with TikTok star Charli D'Amelio and how the talent agency plans to expand her influencer business: We spoke with execs at UTA about signing TikTok star Charli D'Amelio and what the talent agency looks for in a TikTok creator.
