Today's news: Cision wants to sell Trendkite, the recruiters helping the media industry land jobs, and the data behind Netflix's controversial movie "Cuties."
The deck pitches Trendkite's capabilities like its vast media contact database InsightPool, analytics capabilities, and monitoring.
Earlier this week, Sean and Patrick Coffee reported that Cision is trying to acquire Meltwater, the second-largest PR software company. The move has attracted the attention of the Department of Justice's antitrust division, multiple sources told Business Insider.
Recruiters say their media clients are starting to hire again, even amid the economic uncertainty, but many are looking for talent outside of media in technology, fintech and consumer-facing brands.
"Success in the media and entertainment industry is really about change, and about being able to pivot to where the marketplace is going," said Bill Simon at Korn Ferry, citing the current need to juggle consumer engagement, with big data, and diversity and inclusion. "This change, by the way, is not going to stop. We're in a world now of continuous change."
Ashley also reported that the award-winning French film "Cuties" has sparked backlash from Netflix subscribers who are threatening to cancel their subscriptions. The film has been criticized since Netflix released a poster for the film that portrayed its child stars in suggestive outfits and poses in August.
Separate data from analytics firm SimularWeb found that traffic to Netflix's US cancellation-confirmation page spiked 187% on September 10 from the day before.
