Facebook's Trump ban will last at least 2 years

Hi and welcome to Insider Advertising for June 7. I'm senior advertising reporter Lauren Johnson, and here's what's going on:

• Facebook's Trump ban.
• HBO Max's ad pitch.
• Providence Equity's Jonathan Nelson.

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Tips, comments, suggestions? Drop me a line at LJohnson@insider.com or on Twitter at @LaurenJohnson.

Facebook says Donald Trump's suspension will last at least 2 years, but can be lifted if there is no 'serious risk to public safety'

• Facebook has decided to suspend former president Donald Trump's account for at least 2 years.
• Trump can be reinstated pending an evaluation to assess if "the risk to public safety has receded."
• The decision follows the Oversight Board's ruling to uphold Facebook's initial decision to suspend Trump's account following the January 6 Capitol insurrection.

Read the story.

WarnerMedia is pitching an ad-supported HBO Max tier, but some advertisers say the rates are too expensive and are skeptical of the value

• HBO Max rolled out an ad-supported version that it's touting as having the lowest ad load of competitors.
• Ad buyers welcome the low ad load and frequency capping options, Lindsay Rittenhouse and Patrick Coffee reported.
• Three ad agency buyers pitched by WarnerMedia said HBO Max's starting CPM, or cost per 1,000 ad impressions, is $60 to $70.

Read the story.

A legendary media investor who was an early Hulu backer shares where he's placing his next big bets and why he thinks Hollywood is over

• Providence Equity founder Jonathan Nelson has invested in 170 companies over 30 years, helping grow the cable and telecoms landscape.
• He told Claire Atkinson why he's now betting on live music and theater.
• He also weighed in on AT&T's acquisition of Warner and the future of streaming and Hollywood.

Read the story.

Other stories we're reading:

• Naomi Osaka's French Open withdrawal highlights the damaging effects of anxiety in sports, according to experts (Insider)
• Food, beverage, and personal care companies all boomed during the pandemic. The 10 startups pulling in the most investor cash include an eco-friendly cleaning company with unicorn status and a farming startup backed by Jeff Bezos. (Insider)
• An executive coach explains Hollywood's 'rage coaching' trend and how she counsels execs and creatives in heated moments (Insider)
• A boutique PR firm CEO who started her agency from scratch shared her top tips for success, including how to win over journalists and when to fire a client (Insider)
• Apple employees have written a letter expressing their frustration over Tim Cook's order to return to the office (Insider)

Thanks for reading and see you tomorrow! You can reach me in the meantime at LJohnson@insider.com and subscribe to this daily email here.