Hello!Welcome to the Advertising and Media Insider newsletter. I'm Lauren Johnson, a senior advertising reporter filling in for Lucia this week. If you got this email forwarded, sign up for your own here. Send tips or feedback to me at LJohnson@businessinsider.com.After a year of nearly constant rumors about digital media mergers, the past few weeks have proved that the consolidation trend is real.eBay is ramping up its sales efforts to take aim at Amazon's giant advertising business
My colleague Tanya Dua reported on content-recommendation company Taboola's merger with longtime rival Outbrain. The companies have paid publishers for years in exchange for sending traffic to sites through sponsored posts that appear at the bottom of article pages. Taboola founder and CEO Adam Singolda said Outbrain shareholders would receive shares representing 30% of the combined company and $250 million in cash under the combined company.
I covered ad-tech company Samba TV's newest acquisition: A first-party data firm called Wove. As more ad-tech companies prepare for privacy laws in the US, Samba TV CEO and co-founder, Ashwin Navin, said that the acquisition will let advertisers use first-party data like web visits to target TV ads.Samba TV is acquiring a startup that helps direct-to-consumer brands like Parachute and Plated swap data to improve TV ad targetingMeanwhile, agency correspondent Patrick Coffee reported that ad agency FCB ended its partnership with the London International Awards after ousted Droga5 exec Ted Royer gave a surprise talk at a Las Vegas event this week. Attendees at the event said that they felt like they would be penalized and not reimbursed if they chose to not attend Royer's talk.
Patrick also got his hands on holding company IPG's internal memo announcing a new mar-tech group called Kinesso. IPG chairman and CEO said it would build on the holding company's $2.3 billion acquisition of Acxiom last year.Internal memo explains why ad holding company IPG launched app-focused martech business Kinesso
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