News Corp. gets a new CTO, agencies push back against brand demands, and venture capitalist Fred Wilson reveals why he's bullish on media
First, a recent scoop from my colleague Ashley Rodriguez. WarnerMedia Entertainment plans to cut more than two dozen marketing and international sales jobs next year as it reorganizes under AT&T.
If you were busy scarfing down turkey and stuffing last week, we've got you covered. Here's a quick recap of some key stories you may have missed.
Ownership of the ideas that an ad agency pitches to win a brand's business is an increasingly hot topic in the ad industry, Patrick Coffee reports. As they contend with shrinking profits and client contracts, some ad agencies are opting out of brands' increasingly demanding stipulations.
Lucia Moses caught up with the famous investor Fred Wilson, who talked about what venture capitalists got wrong about media and why he still sees opportunity in the sector.Fred Wilson, one of the world's most successful venture capitalists, reveals the top trends in startups right now, and why he's investing in an industry that's imploding
He also revealed why he invested in John Heilemann and John Battelle's media startup, The Recount, which sums up the day's politics news in short clips.
Here are other great stories from media, marketing, and advertising. (You can read most of the articles here by subscribing to BI Prime; use promo code AD2PRIME2018 for a free month.) And send me tips at firstname.lastname@example.org.Dive Studios is trying to turn K-Pop fans into podcast listeners by grabbing their attention on social media