First, a recent scoop from my colleague Ashley Rodriguez. WarnerMedia Entertainment plans to cut more than two dozen marketing and international sales jobs next year as it reorganizes under AT&T.A new round of layoffs will hit WarnerMedia Entertainment's marketing and international sales teams starting early next year Ashley also had the details on News Corp's new tech chief. Viacom CTO David Kline, who will be exiting the company when it completes its merger with CBS, will become CTO of News Corp.
Ownership of the ideas that an ad agency pitches to win a brand's business is an increasingly hot topic in the ad industry, Patrick Coffee reports. As they contend with shrinking profits and client contracts, some ad agencies are opting out of brands' increasingly demanding stipulations.Many brands demand that their ad agencies give up intellectual-property rights - but some agencies are starting to push back Lucia Moses caught up with the famous investor Fred Wilson, who talked about what venture capitalists got wrong about media and why he still sees opportunity in the sector.
He also revealed why he invested in John Heilemann and John Battelle's media startup, The Recount, which sums up the day's politics news in short clips.Star venture capitalist Fred Wilson is betting $5 million the world needs another video media startup. He explains how The Recount could quickly become a profitable, $200 million business
Here are other great stories from media, marketing, and advertising. (You can read most of the articles here by subscribing to BI Prime; use promo code AD2PRIME2018 for a free month.) And send me tips at firstname.lastname@example.org.Marketing-tech company Sprinklr has acquired the social media business of one of Facebook's oldest marketing partners People are confused by Peloton's new holiday ad, which shows a woman taking selfies while riding the bike over the course of a year Dive Studios is trying to turn K-Pop fans into podcast listeners by grabbing their attention on social media Starbucks baristas are celebrating as the coffee giant updates its dress code How much money a YouTube video with 1 million views makes, according to 4 creators