Hi, this is Amanda Perelli and welcome back to Insider
How much money a YouTuber makes from ads, sponsors, and affiliate marketing
How a Clubhouse-famous group of "NYU Girls" built a business through sponsorships and tips
TikTokinfluencer mansion takes a page from the reality-TV playbook
The top TikTok talent managers and agents helping creators turn social-media fame into diversified businesses
Leading talent managers and agents help their influencer clients land brand deals, score TV and movie roles, and launch products.From the biggest stars on TikTok, like Charli D'Amelio, to collab groups like The Crib Around the Corner, top creators often have a team helping craft their brand.
In our second annual power list, we recognized some of the top managers and agents who are guiding the careers of TikTok stars in 2021.So who are these leading professionals?
Barbara Jones is the CEO of Outshine Talent, which manages the D'Amelio family, Cristian Dennis, and Frankie Jonas.
Select Management Group manages TikTok duos like Chris & Ian (5.5 million followers) and Nick & Sienna (14 million followers).
Keith Dorsey founded Young Guns Entertainment, a firm that manages two Atlanta-based content houses, Collab Crib and Valid Crib.
Key takeaway: Top managers and agents can help TikTok influencers expand beyond the platform and take their careers to a new level.82311467
Wave House, a UK-based influencer collab house, debuted on TikTok last fall. Then in December, it vanished.
Now the group, which has 4 million TikTok followers, is back for "season two."Sydney Bradley wrote that Wave House is taking cues from reality TV and wants to be the "Love Island" of TikTok:
Between December and March, Wave House cofounders scouted new talent to join their crew for season two.
Wave House is one of a few TikTok collab houses to choose a seasonal development model as it seeks to build a sustainable business.
Influencer-marketing agency Yoke Network completely funds the house, paying rent for the properties and getting the group brand deals.
A YouTuber with about 350,000 subscribers explains what he earns from ads, sponsors, and affiliate marketing
Chang started posting finance videos to YouTube in 2020 and his channel took off. It now has about 350,000 subscribers.He's able to earn money through the ads that play in his videos, affiliate marketing, sponsorships, and by selling a course. He broke down how much his YouTube channel earned so far in 2021 from ads (Insider verified his earnings with documentation he provided):
But while YouTube's Partner Program was Chang's first big source of influencer income, brand sponsorships eclipsed those earnings in March.
How a Clubhouse-famous group of 'NYU Girls' turned roasting tech guys into a growing influencer business82311471
New social-media stars are emerging from the audio-only app Clubhouse, like the viral "NYU Girls Roasting Tech Guys" room.
They have worked with several brands, including Slice (a pizza delivery company), Recess (a CBD beverage brand), Starface (a skincare brand), and Lolli (a cryptocurrency company).
The NYU Girls use Spore, a new service that helps Clubhouse creators build a website and chat room for their community. In Spore, they make money from tips and a banner ad that can include an affiliate link to a brand.
The group is also part of Clubhouse's direct tipping program, which is in beta.
16 YouTube stars reveal the most money they've made from a single video (Amanda Perelli and Molly Innes)
The top creator economy moves of the week (Dan Whateley)
18 YouTube stars break down how much they get paid per month for their videos (Amanda Perelli and Sydney Bradley)
This week from Insider's digital culture team:
Julia Naftulin and Moises Mendez II reported on the popular accounts that keep followers guessing whether a duo is incestuous.
Read more on the use of taboo tropes on social media, here.
Two YouTubers are running for mayor in London.
YouTube star Tana Mongeau denied claims that she was kicked out of a gay bar this weekend.
YouTuber Bretman Rock said David Dobrik made him feel "irrelevant" when they met at a 2019 awards show.
Here's what else we're reading:
How TikTok chooses which songs go viral (Shelly Banjo, from Bloomberg)
Conspiracy theorists on social media are moving to Twitch (Giovanni Russonello, from The New York Times)
Anti-vaccine influencers are fueling fears and misinformation among their huge audiences (Renée DiResta, from The Atlantic)
Top influencers reach twice as many Gen Zers as top broadcasters do (Ilyse Liffreing, from AdAge)