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Here are the top media and advertising stories from Business Insider for July 30.
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Walmart takes aim at Amazon with a new measurement tool for advertisers

Here are the top media and advertising stories from Business Insider for July 30.
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Hi! Welcome to the Advertising Insider daily for July 30. I'm Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this newsletter in your inbox every weekday. Send me feedback or tips at ljohnson@businessinsider.com

Today: Walmart's new weapon against Amazon, the big four tech firm CEOs testify about antitrust concerns, and Snap's power players.

Walmart is pushing harder into advertising with a new tool that shows if people buy a product after seeing an ad for it

Read the full story here.

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Lawmakers question the CEOs of Apple, Google, Facebook, and Amazon

Read the full story here.

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The 31 top power players helping CEO Evan Spiegel run Snap

Read the full story here.

Thanks for reading and see you tomorrow! You can reach me in the meantime at ljohnson@businessinsider.com and subscribe to this daily email here.

— Lauren


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