Amazon execs liked its 2-hour delivery service so much they internally called it 'Amazon Magic'
Matthew Staver/Bloomberg via Getty Images
If this sounds like magic, you're not alone. According to a story by Bloomberg's Devin Leonard, Amazon executives were so impressed by Prime Now's quick delivery that they once lobbed the idea of calling it "Amazon Magic" instead:
"Some company executives joked that the service should be called Amazon Magic; they went with Prime Now."
Amazon seems intent on putting even more resources in Prime Now. The company spent $11.5 billion on shipping last year, and it keeps growing at roughly 40% year-over-year every quarter. On top of that, Amazon has been making a number of moves that signal it may be planning to build its own delivery network akin to that of FedEx or UPS, although the company denies it.
Prime Now is offered in over 40 cities and makes 25,000-plus products across 25 categories available for the 1-hour delivery. It also does a 1-hour restaurant delivery for free in some cities like New York, San Francisco, and Los Angeles.
That may be putting a lot of pressure on logistics incumbents like FedEx. According to the Bloomberg story, FedEx and other last-mile delivery companies are publicly shrugging off Amazon's delivery ambitions as non-material, but are "less confident in private."
You can read the full Bloomberg feature here>>
Disclosure: Jeff Bezos is an investor in Business Insider through hispersonal investment company Bezos Expeditions.
- I'm an interior designer. Here are 10 things in your living room you should get rid of.
- A software engineer shares the résumé he's used since college that got him a $500,000 job at Meta — plus offers at TikTok and LinkedIn
- A 101-year-old woman keeps getting mistaken for a baby on flights and says it's because American Airlines' booking system can't handle her age
- The Role of AI in Journalism
- 10 incredible Indian destinations for family summer holidays in 2024
- 7 scenic Indian villages perfect for May escapes
- Paneer snacks you can prepare in 30 minutes
- Markets crash: Investors' wealth erodes by ₹2.25 lakh crore