Amazon just introduced a brand new Echo Dot - it's louder and has a new design, but it's still only $50

Amazon

Amazon has unveiled a brand-new Echo Dot. The new device costs $50 and will go on sale Thursday.

The retailer says that it's 70% louder than the older model, and sports a new fabric-covered design - a design, it should be noted, that makes it look a lot like the Google Home Mini, the search giant's own rival.

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The miniature smart speaker is Amazon's best-selling Echo product, and Amazon says it's the best-selling speaker ever. Amazon unveiled the new device at an event at its headquarters in Seattle.