An iPhone X ad predicted Apple employees walking into the glass walls at its new $5 billion headquarters

Business Insider

Mar 5, 2018, 22:54 IST

An iPhone X ad predicted Apple employees walking into the glass walls at its new $5 billion headquarters

Justin Sullivan/Getty Images

The defining design aspect of Apple's new headquarters is giant panes of glass instead of walls or doors.

Apple employees have called 911 three times this year because people have walked into glass walls at the company's new $5 billion headquarters in Cupertino, California, Apple Park.

The details were reported by San Francisco Chronicle's Wendy Lee and the story was broken by Bloomberg's Mark Bergen; you can read the 911 transcripts here.

But someone in Apple's marketing department may have been trying to subtly get the word out sooner - in a big, splashy ad for Apple's iPhone X that millions of people have seen.

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Check out this ad that first aired back in September. Someone walks into Apple's "most durable glass ever" about 13 seconds in:

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