Apple admits there's work to be done on Apple Music
AP Photo/Jeff Chiu
In an interview with The Guardian, Apple's international iTunes boss Oliver Schusser now admits that the product isn't where Apple wanted to be, saying there is "a bit of homework to be done for the rest of the year."
Schusser said: "There's a lot of work going into making the product better. Our focus is on editorial and playlists, and obviously we have teams all around the world working on that, but we're also adding features and cleaning up certain things."
It's a rare admission of a problem from the famously guarded company - but arguably a necessary one. Apple Music has come under heavy criticism: While its Beats 1 global radio station has been well-received, the streaming service itself has suffered from a number of issues. Music was deleted from users' libraries, and its user interface has also been criticized.
Apple clearly wants customers and commentators to know that it's listening to their complaints - and it's working on them
Later this month, Apple is also holding its Apple Music Festival in London. A rebranded version of its old iTunes Festivals, it's a series of gigs held at the Roundhouse in Camden over 10 days. One Direction, Pharrell Williams, and Disclosure are among the acts playing.
The festival serves as a way to showcase Apple's music services. It doesn't charge an entry fee - instead letting the public apply for a chance to win tickets - and shows off some of the various artists that appear on its services. The performances will be available to stream live on Apple Music, Beats 1 will also offer coverage, and music social network Apple Music Connect is promising "backstage news and footage straight from the artists."
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