CHART OF THE DAY: All Of Facebook's Revenue Growth Is Coming From Mobile Ads
Facebook reported earnings for its fiscal third quarter of 2014 on Tuesday. Revenue and earnings per share were slightly above Wall Street's expectations - it reported $3.2 billion in total revenue and $2.96 billion in ad revenue, a 64% increase from the year-ago quarter - but other metrics like monthly active users fell right in line.
Based on company data charted for us by BI Intelligence, most of Facebook's revenue growth is coming from mobile advertising and payments. Non-mobile revenue and revenue from payments and fees like in-app purchases through Facebook continue to remain consistent, but mobile revenue has exploded since 2012, as it now makes up roughly 66% of Facebook's total revenue.
Business Insider Intelligence
- India poised to become world's third largest consumer market by 2026 outpacing Germany, Japan
- IPL's impact player rule implemented as test case, can be revisited: Jay Shah
- Indian smartphone market up 8%, 5G smartphones account for over 70% of shipments
- Manchester United named world’s most valuable football club! MLS dominates top 50 list - the Messi effect?
- Rahul Dravid will have to reapply if he wants to continue as head coach after June: Jay Shah