Faraday Future's electric-car concept may be a glimpse of the future - but people are mostly unimpressed
Benjamin Zhang/Business Insider
At the Consumer Electronics Show in Las Vegas Monday night, Faraday Future revealed the FFZERO1 concept.
It's not really a car, as it doesn't drive and won't be mass produced. It's an idea. A receptacle designed to showcase all the new-age technology that FF has up its sleeve.
It's technology that, as Business Insider's Ben Zhang reports, will eventually find its way into real, road-going cars once Faraday Future actually puts one or more of them on the road "in a couple years time," according to FF research and development exec, Nick Sampson.
Still, there was plenty of skepticism - in part because the car's unveiling was preceded by so much build-up and intrigue. Company executives spent the last few months saying very little about anything concerning its plans.
$TSLA shareholders, you can Netflix and chill right now -- #FaradayFuture isn't a big deal. Yetttttt https://t.co/N6ZnKgBZcy
- Chris Ciaccia (@Chris_Ciaccia) January 5, 2016
This is not the concept car you've been waiting for. https://t.co/u1v4WVGatn #FaradayFuture pic.twitter.com/bMJSmr43Sr
- Tom Randall (@tsrandall) January 5, 2016
'More than a concept car - it is a car of concepts.' https://t.co/uP6UJdg8Xd BLEURGH
- Tom Cheshire (@chesh) January 5, 2016
Nate Swanner at The Next Web tweeted, "we were all disappointed by Faraday Future, but don't let it get to you."
@miradu Michael, we were all disappointed by Faraday Future, but don't let it get to you.
- Nate Swanner (@NateSwanner) January 5, 2016
Others on social media seem to be equally unimpressed.
So, Faraday Future will redefine the future of mobility... for the 1% in California? https://t.co/sicvvrZAOD
- Jorge Camacho (@j_camachor) January 5, 2016
Leaked #photos reveal Faraday Future's Tesla 'killer' is an overhyped dud https://t.co/kQtW3Sme2W pic.twitter.com/FRzW1c5zNF
- Jenny Bilski (@JnnyBilski183) January 5, 2016
Though it was widely expected that FF would only unveil a concept and give a few details about the technology, the presentation still fell flat.
So, in addition to the daunting task of producing a real car, in a market full of big-time players that are far more established, Faraday Future will also need to prove that it's not just daydreaming.
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