Go inside the luxury department store in London where Apple will launch the gold Apple Watch
Bit by bit, Apple has given a little away at each stage of the Apple Watch development. All that's left now is the retail store unveiling so that people can actually buy them. In the UK, only select Apple Stores and Oxford Street's famous Selfridges department store will stock the devices.
The Apple Watch starts at £299 for a small Apple Watch Sport, up to around £500-plus for a standard model, and the price rises to £13,500 for the most exclusive Edition.
The Apple section in Selfridges has a "Grand Opening" on April 10.
Tech-lovers are probably more likely to go to an Apple Store to pick up a device. But those hunting down the luxury Edition model, whether in gold or "rose gold," will probably feel more at home at Selfridges.
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"Coming soon" is all customers are told.
Apple Watch
Apple Watch
It's nestled between "Chanel" and "Dior."
Apple Watch
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