Here’s what to do if you don’t want your website to .suck or .wtf
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Bloggers have often gone beyond .com to use .club and .rocks to establish their web presence. But this extension beyond .com or .net is soon becoming a pain for the already established company. With the web hosting sites releasing .xxx, .wtf and .sucks, Apple, The new domain suffix available at Vox Populi Registry Ltd. only to trademark holders, for about $2,500 a pop, as part of a wider expansion of Web names beyond the familiar ".com" will soon to $249 and let anybody attach the available word of their choice, reads a news report by
Law firms and trademark associations active in Internet registry policy have called Vox Populi's domainname sale "illicit" and "predatory," and a U.S. congressional hearing will look into the matter Wednesday.
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There's not much governments or companies can do about ".sucks" because criticism is considered free speech,
"My advice to companies that are criticised on the Internet is that you sort of have to suck it up, no pun intended," said Baum. "First Amendment protection is broad.Trademark law only protects against confusion."
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