iStockIn today's fast-paced, digital world, brands must work harder (and smarter) to connect with their customers given their diverse communication preferences. An effective strategy for the mobile-first world will consider all possible customer touchpoints - and determine the best combination of channels and messages for each individual. A new report from Appboy, Connect With Your Multichannel Customers: How To Increase Engagement With A Multichannel Messaging Strategy examines the importance of the right multichannel marketing strategy in reaching customers effectively, - and includes tips on how to execute one. Read an excerpt here. Appboy . This post is sponsored by Appboy.Find out more about Sponsored Content.Follow BI Studios on Twitter, Facebook, and LinkedIn.