Apple’s iPhone 6s and 6s Plus to be Rs 34, 000 cheaper this festive season!
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The US-based smartphone maker is initiating a buyback offer on
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Under the scheme, Apple and its distributors will be buying back old models so that all transactions are genuine. To make the transactions smooth, Apple has created a separate website where retailers are required to upload details of old handsets against which new models can be bought.
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However, as compared to last year, when iPhone 6 and 6Plus hit the market, sales of iPhone 6s and iPhone 6sPlus were down 15-20% as the earlier models were cheaper by Rs 8,500-9,000.
Last month itself, the Apple management had confirmed that higher pricing of iPhone 6s and 6s Plus in India impacted their sales. Still, the company was hopeful and said it wanted to invest in India for long term.
Ingram Micro, which is one of the four Apple's iPhone distributors, has rolled out the buyback scheme in a handful of Apple stores and multi-brand cellphone retail chains in the southern parts of the country, and plans to take it national. The other three distributors are also expected to follow suit soon.
For the purpose of this buyback, the company would also buy back select hi-end handsets of Samsung its arch rival in the smartphone market.
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