Mobile And Social Are Gaining As Channels For Watching Sports Content
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TV is still the most popular medium for watching sports content in the U.S., but mobile devices and social networks are gaining traction with sports fans, according to a joint survey by Sporting News Media, Kantar Media Sports, and SportBusiness Group.
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BI Intelligence has prepared the chart below to highlight how the way people are watching sports has changed over the past few years.
- 96% of the survey's respondents said the they consumed sports content through TV, consistent with prior years when the survey was conducted.
- Just over two-fifths of respondents watched sports content through a mobile device, up from 35% in the previous year.
- More than one-third of respondents consumed sports content through social media, up a considerable 10 percentage points from 25% in 2013.
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