When Maggi, our favourite snack-time companion and two-minute problem solver was banned, we realized how sacrosanct the term ‘Absence makes the heart grow fonder’ actually is.
The lack of those yellow packets filled with our beloved (
Neither can any amount of tastefully prepared Yippee Noodles, Ching’s
However, Bombay High Court’s recent judgment of overturning the ban on Maggi has however been a reason to rejoice in these trying times. And, the fact that
But, the best part is undoubtedly the new
The commercial opens with the protagonist sitting in his room reminiscing about the good old times when the infuriating single page advertisements of nondescript restaurants accompanying a newspaper would be not looked twice at and instead would be subject to our craft experiments, the most famous one being paper airplanes.
However, he adds, with the ban on Maggi, now we’re being forced to take those very ads seriously and keep a stack of them for when the hunger pangs strike.
“Kya kya karwaoge yaar?” he asks, referring to a stack of sincerely collected menu cards.
In the end, Nestle has an endearing message for all of us, who cannot imagine life without Maggi and are being forced to.
‘We miss you too,’ they say. (We miss you more, I want to exclaim from every rooftop in the world)
Come back in our lives and make it a better place, Maggi.
Image credit: Indiatimes