Salvation Army uses 'the dress' to create a domestic violence PSA
Mar 6, 2015, 19:02 IST
The Salvation Army in South Africa has used the popularity of last week's viral dress to create a PSA about domestic abuse.
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"Why is it so hard to see black and blue?" the ad reads. We first saw the ad on AdWeek.If you can't see the text on the image, it says: "The only illusion is if you think it was her choice. One in 6 women are victims of abuse. Stop abuse against women."Salvation Army