- Subway has a new ad campaign slamming McDonald's.
- Many customers are criticizing Subway's commercial, saying it is extremely annoying, while some say the ads made them crave McDonald's.
- Subway has even started apologizing on Twitter to customers who say they hate the ads.
- The sandwich chain's chief advertising officer told Business Insider that the company is "very encouraged by the responses we've seen so far."
Subway has a new anti-McDonald's commercial. But, based on social-media reactions, it isn't having exactly the intended response.Earlier this week, Subway debuted a new ad campaign that features the iconic golden arches (with small print that says it is "Not Affiliated with McDonald's"). "Burger after burger after burger. Is your burger routine feeling a little flat?" one ad reads. In the background, a high-pitched voice says "burger" with increasing speed, as if matching a fast-food-obsessed heart monitor, before flatlining.
The commercial then cuts to images of Subway sandwiches, ending with the company's new slogan: "Make it what you want."The intended message of the ad seems clear: Buy a sandwich at Subway instead of a burger at McDonald's. However, as the campaign has made its prime-time debut, many people seem to be coming away less likely than ever to buy Subway.
"Your new commercial is hella annoying," reads one of a number of negative comments on Subway's Facebook page. "Think I will take a break from Subway during this campaign.""This ad campaign is a terrible mix of highly annoying, and for anyone who has actually dealt with what a flatline means, highly disturbing," reads another. "I never mute commercials, but congrats, you made one I mute every time."Other people are saying the commercial has made them crave McDonald's.
The sandwich chain has even started playfully responding to the critiques on Twitter.
"The goal of this ad campaign is to get people to step out of their routines and try something new," Chris Carroll, Subway's chief advertising officer, said in an statement to Business Insider."Overall, we're very encouraged by the responses we've seen so far," Carroll continued. "This ad campaign invites consumers to experience all the changes we're making in our restaurants, from our service to new menu items and the look of our restaurants."
Subway is currently in search of a turnaround.
Sales declined and US store count dropped by more than 900 in 2017, which was almost three times as many locations as closed the year before. The company's former CEO, Suzanne Greco, announced she would be retiring after 45 years at Subway in May.
Watch the full ad here and come to your own conclusions:
That Subway commercial that says "burger" repeatedly is so annoying, that it makes me want to shoot myself in the head with a nail gun.- Rob? (@mediumwings) September 17, 2018
This new Subway commercial has to be one of the most annoying ads I've ever seen. It also doesn't help that it's on constantly.- Laughingstock Media (@LSMMike) September 19, 2018
This @SUBWAY burger commercial may be the most annoying thing ever. Fire your marketing team.- Andrew Forrest (@Andrew_Forrest1) September 17, 2018
This Mcdonalds/Subway commercial is by far the MOST annoying commercial I have ever had to hear in my entire 26 years of life. I'd rather listen to Gilbert Godfrey and Ben Stein have a 2 hour conversation than listen to this commercial! #subway #subwaycommercial- A L E X A N D R A (@AlexaaDiane) September 20, 2018
I've decided that the new @SUBWAY commercial with the McDonald's heart monitor was made to make me hate sandwiches. Soooo annoying.- Matt DeBray (@MattDeBray) September 20, 2018
Brenden and I just saw a McDonald's commercial and decided to order I on Uber Eats then realized the commercial was actually a Subway commercial mocking McDonalds. Either way we are minutes away from some burgers.- hello miss hail mary (@hello_misssarah) September 17, 2018
That Subway commercial makes me want to go to McDonalds- Frank Fleming (@NjTank99) September 20, 2018
Sorry to hurt you like this. Can you still be friends?- SUBWAY® (@SUBWAY) September 20, 2018
POINT TAKEN ASHLEY- SUBWAY® (@SUBWAY) September 20, 2018
Sorry Matt, please love sandwiches again- SUBWAY® (@SUBWAY) September 20, 2018