Tilting your head may make you look less self-assured. This is your professional photo, so you need to look confident and capable.
It's your professional profile picture, so it should focus on you. This means no inanimate objects, group shots, or photos of you with your significant other, child, or pets.
Your features need to be clear and sharp. If there are darker shadows in the background, make sure they aren't obscuring your face.
If people are surprised when they meet you in person because you look nothing like your picture, they may wonder why you posted such a misleading photo.
Look the way you would at work. Never post a photo of yourself at the beach, in a nightclub, or even running a marathon.
You need to look like someone others will want to work with. This means looking pleasant and confident and not having a "too serious" look on your face. You want to appear vibrant — so also avoid shots in black and white.
People want to connect with you as an individual, so avoid displaying your company's logo — unless it's your company's page. Once they connect with you, they'll be able to learn about your product and your company via your company page.
There may be many people with the same name, so it's important to make sure people know they're connecting with the right person. Plus, a photo is much more appealing to potential connections than a question mark.
Vivian Giang contributed to an earlier version of this story.
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