A music producer who works with Eminem and Nas shows us how to make a hit hip-hop beat in 20 minutes

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Statik has been working with Faith for about two years.

Statik has been working with Faith for about two years.

"Everything just came full circle," Statik said of signing with Faith at Reservoir. He mentioned that 2 Chaniz encouraged him to do so.

"I knew about him," Faith said. "I assumed he was already signed. And here we are."

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"Samples really are an art form," Faith agreed. The golden era of hip-hop in the late 1980s and early 1990s liberally used samples from all kinds of periods and genres.

"Samples really are an art form," Faith agreed. The golden era of hip-hop in the late 1980s and early 1990s liberally used samples from all kinds of periods and genres.

When Business Insider asked Faith to describe her role at Reservoir, she said, "I sign stuff. I bring stuff into the company. Producers, artists, historic catalogs. I do a little bit of all of that. I do a lot of catalog acquisitions. We bought the catalog of a writer/producer named Willie Mitchell who did all the Al Green stuff. So I do a lot of historic catalog stuff that he [Statik] can sample, actually."

"Can I give you the less humble approach?" Statik added. "She discovered Nas and Big L. She shaped my childhood."

Faith said she discovered Nas when she heard him on a record, which was coincidentally on the floor right in front of us in Statik's studio.

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"There's not many people who do that, especially in her industry," he said. "Because they prefer it with no samples. They prefer it watered down like, 'Let's just put it out and get it placed.' And obviously doing that is amazing, but if you look at the music now it's pretty dumbed down. Sampling is very important for me. It's the backbone of hip-hop."

"There's not many people who do that, especially in her industry," he said. "Because they prefer it with no samples. They prefer it watered down like, 'Let's just put it out and get it placed.' And obviously doing that is amazing, but if you look at the music now it's pretty dumbed down. Sampling is very important for me. It's the backbone of hip-hop."

Statik added that taking samples out of hip-hop is like "taking the guitar out of rock and roll."

"I come from a traditional hip-hop background," Statik said. "That's one of the reasons I signed with Faith. She still holds true to the art form."

"I come from a traditional hip-hop background," Statik said. "That's one of the reasons I signed with Faith. She still holds true to the art form."
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"Whether I use it [a sample] or not, I'm always inspired by the sound."

"Whether I use it [a sample] or not, I'm always inspired by the sound."

Statik did this in about 20 minutes, and all while he was engaging in conversation.

Statik did this in about 20 minutes, and all while he was engaging in conversation.

It was eye-opening to intimately watch an art form that's typically overlooked in popular music.

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He picked his sample, added some additional sounds with his keyboard, and created an entire beat on his computer.

He picked his sample, added some additional sounds with his keyboard, and created an entire beat on his computer.

The music he randomly selected was an old Jewish record.

The music he randomly selected was an old Jewish record.
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Statik took out a record at random from his deep collection and created a beat for us on the spot.

Statik took out a record at random from his deep collection and created a beat for us on the spot.

Statik doesn't always create beats with specific artists in mind, but he likes to. "That's also saying like, 'Oh, Jay Z would like this gum. I gotta get it to him!' It's not that easy. When I make records now, it's like, this is Nas. This is so-and-so. And fortunately I have the power to play that for them, which feels good."

Statik doesn't always create beats with specific artists in mind, but he likes to. "That's also saying like, 'Oh, Jay Z would like this gum. I gotta get it to him!' It's not that easy. When I make records now, it's like, this is Nas. This is so-and-so. And fortunately I have the power to play that for them, which feels good."
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Statik doesn't always know when a beat he creates will turn into a hit. "A lot of the time it's when an artist gets on," he said. "I got my stash of stuff that I wouldn't play for nobody but the best."

Statik doesn't always know when a beat he creates will turn into a hit. "A lot of the time it's when an artist gets on," he said. "I got my stash of stuff that I wouldn't play for nobody but the best."

"When I made 'Detriot vs. Everybody,' I knew. I knew this for Eminem. And I only had one song with him at the time, and the way the universe worked was so crazy because it was the beat I made in my new apartment. I bought the record because it was called 'Static.' I only bought it for that reason. So I put it on, and that was it. I was stressed, too, because my new apartment is twice as much money as my last one. I'm just sitting there, like, 'I gotta get on my grind.'"

He gets inspired everywhere. "I could be at a restaurant and Shazam something, and I'll replay it. Sometimes I'll be in bed and I'll hum something on my phone and play it. I've been trying to do a lot more sample-free stuff lately."

He gets inspired everywhere. "I could be at a restaurant and Shazam something, and I'll replay it. Sometimes I'll be in bed and I'll hum something on my phone and play it. I've been trying to do a lot more sample-free stuff lately."
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"I dig a lot on planes. I'll go through samples and use them later. When we're on Euro tours, and we're in the van or the bus, I make a lot on the bus."

"I dig a lot on planes. I'll go through samples and use them later. When we're on Euro tours, and we're in the van or the bus, I make a lot on the bus."

Statik told Business Insider that he usually doesn’t come up with beats on airplanes. "But when I do, they either get deleted or they become hit records."

Statik told Business Insider that he usually doesn’t come up with beats on airplanes. "But when I do, they either get deleted or they become hit records."
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“I made that beat on the plane,” Statik said of “Legendary,” which he produced with Joey Badass.

“I made that beat on the plane,” Statik said of “Legendary,” which he produced with Joey Badass.

“On the plane and wearing headphones, it’s not as easy," Statik said.

Statik also broke down how he created the beat for the song from scratch. He played the first sound that inspired him, and then built it up with other sounds that he gradually added. With every layer, the beat became more catchy. The beat was inspired by jazz, and all of the sounds Statik chose are reflective of that.

"It's not the most complex beat ever, but it's a vibe," Statik said.

Statik's studio is dotted with tokens of his Boston roots.

Statik's studio is dotted with tokens of his Boston roots.
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Statik’s studio in Bushwick, Brooklyn, is very cozy — New York code for small. But he’s made it his own over the years, complete with a refrigerator full of Monster energy drinks and shelves containing records of all genres.

Statik’s studio in Bushwick, Brooklyn, is very cozy — New York code for small. But he’s made it his own over the years, complete with a refrigerator full of Monster energy drinks and shelves containing records of all genres.

Statik Selektah is a record producer, DJ, and radio host.

Statik Selektah is a record producer, DJ, and radio host.

You can catch his radio show on Sirius XM Radio’s Shade 45 every Thursday from 8 p.m. to midnight EST. On the show, he features unknown artists. One of those who's been featured in the past? Chance the Rapper. The show's been running for 12 years.

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