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GOOGLE ENDS SALES OF GOOGLE GLASShttps://www.businessinsider.in/google-ends-sales-of-google-glass/to-get-to-the-store-you-walk-through-this-lighted-tunnel-out-of-the-kings-cross-tube-station-it-changes-colours-its-very-cool-/slidelist/45909770.cms2017-08-20T20:56:03+05:30

GOOGLE ENDS SALES OF GOOGLE GLASS

Aug 20, 2017, 20:56 IST

To get to the store, you walk through this lighted tunnel out of the King's Cross tube station. It changes colours. It's very cool.

Here's the store — the Google logo is nowhere to be seen. It's near the University of the Arts Central St. Martins, a very trendy district.

The shop is a stylish "raw" space, where you can see the vents hanging from the ceiling. The staff members were all wearing Glass.

Google is selling different sets of frames for Glass, from designers like Ray-Ban and Diane von Furstenberg.

They really look much cooler than the tech media has made them out to be.

(Here's a little mirror you can use to try on different pairs, just as in an eyeglass store.)

Mostly, Google is positioning its stores as a shopping/fashion experience rather than as a tech experience.

The place looked like a trendy boutique on the King's Road in Chelsea.

Glass costs £1,000, and the battery lasts about a day, or one hour under heavy use (like recording video or taking turn-by-turn directions).

This was amazing: A translation app in Glass magically changes foreign words to English, and vice versa, as you look at them, superimposing the translation on top of the sign you're looking at. Truly impressive.

One problem: If you already wear glasses, you'll need to get prescription Google Glass. I had to try them on over my regular glasses — not a good look!

This is what they look like on someone more stylish than me. (Notice the security guard near the door who prevents too many people without appointments from coming into the store!)

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