An Instagram influencer with 100,000 followers shares the 9-page media kit she uses to pitch brands, which includes how much money she charges

• Travel and style influencer Macy Mariano has 102,000 followers on Instagram, allowing her to earn a living making sponsored content for brands on social media and her travel blog, WanderwithMacy.com.
• She works with brands like Lululemon, Champs Sports, and the hotel company Four Seasons Hotels and Resorts, earning thousands of dollars from posts on Instagram.
• Mariano said she sends a media kit to every advertiser she pitches.
• She shared the most up-to-date version of this document with Business Insider.
• Click here for more BI Prime stories.

Travel influencer Macy Mariano taught herself how to pitch to brands after her Instagram account began taking off two years ago.

Now with 102,000 followers on the platform, Mariano works with companies like Lululemon, Champs Sports, the direct-to-consumer brand SmileDirectClub, and the hotel company Four Seasons Hotels and Resorts.

While she adjusts her sponsored content prices based on the brand and the type of advertising opportunity, her base rate for an Instagram post is $1,200, she said. She said she charges $1,800 for an Instagram video and $2,000 for a monthly partnership that includes one Instagram post and one post on her blog, WanderwithMacy.com.

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One of the first things advertisers ask from her during a pitch is to see her media kit, she told Business Insider.

"I think it's super important if you want to take this seriously," she said. "I send them now to everyone I get in touch with. It's just a good way to express who you are and what you've done so they can see your past and current work."

Including performance metrics in a media kit is as important as highlighting content, said Alessandro Bogliari, cofounder and CEO of The Influencer Marketing Factory.

"When I say metrics, I don't talk only about vanity metrics (likes, comments, views) but also about conversions," he told Business Insider in an email. "A lot of brands are looking not only anymore for brand awareness but for real conversions (sign-ups, e-commerce sales, use of promo codes, etc). If we see any reference to actual important numbers and metrics in an influencer kit we know that we are talking with a professional that cares about giving real value to our client."

Mariano's media kit highlights the brands she's worked with, her audience size and demographics, interaction metrics from her Instagram profile, and some of her past work. She said she updates the document every few months to make sure her data is current.

Here's what the latest version of Mariano's media kit looks like: