Facebook pulled 48 Trump election campaign ads which told people 'your vote has not been counted'
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Mia Jankowicz
Oct 23, 2020, 22:17 IST
President Donald Trump approaches reporters on the South Lawn at the White House in Washington, DC, September 30, 2020.Carlos Barria/Reuters
Facebook removed 48 ads from the Trump campaign for violating their voter interference policy, a spokesperson told Business Insider.
They included the phrase "Your vote has not been counted."
The ads were aimed at people who had not yet voted, but would likely have also been seen by people who had voted. Some 399,000 people saw them.
President Donald Trump has argued, without evidence, that the US election is rigged, and stoked paranoia among his voters about their ballots being ignored.
Facebook said the ads violated its voter interference policies, but declined to explain precisely how.
Business Insider contacted the Trump campaign for comment, but did not immediately receive a reply.
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Facebook has removed 48 ads posted by the Trump campaign on the grounds that they violated voter interference policies, a company spokesperson told Business Insider.
The ads consisted of video clips with accompanying text saying: "Your vote has not been counted. This is the fight for our future. President Trump needs you to take action, and vote. We need you to vote early."
Another version has the same text, but with the sentences in a different order. All include the phrase "your vote has not been counted."
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Some of the videos were footage of President Donald Trump praising Amy Coney Barrett, Trump's Supreme Court nominee, while others urged people to vote early.
It's unclear exactly what in the ads led to them being pulled. Facebook did not respond to a query about the specific reasoning behind the decision, beyond referring to a blog post about its voter interference policy.
The policy was is designed to protect "the integrity of the election by fighting foreign interference, misinformation and voter suppression."
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Although Election Day is still to come on November 3, the statement "your vote has not been counted" had the potential to be misleading for a number of American voters when the ads ran, starting October 9.
At least six states allow counting to begin prior to Election Day. In Florida, counting can begin up to 22 days before — at which point the Trump campaign ads would still have been live.
The ads were primarily seen in Michigan, which does not count votes early. They were also seen in Indiana, which also does not, and Ohio, which can at the discretion of local officials.
However, as a Facebook user's location doesn't necessarily match where they vote, it is possible that some of the ad's viewers' votes had indeed already been counted.
A tally of Facebook's estimate across the ads showed that they had been seen by some 399,000 people before being taken down. Some had a potential reach of between 500,000 and 1 million people.
Business Insider has contacted the Trump campaign for comment but did not immediately receive a reply.
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