Google just rolled out 3 new security features that let you limit what personal activity it tracks in apps like YouTube and Maps

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• Google rolled out a trio of new security features Monday that let you reduce how much of your personal activity the company tracks through its apps and sites.
• The features include incognito mode in Google Maps, auto-delete features in YouTube and Google Assistant, and Password Checkup.
• The new features are available across platforms and sync on Chrome and Android.
• Visit Business Insider's homepage for more stories.

Google is rolling out a cluster of new features that aim to make it easier for customers to control what data they share with the company when using apps like Maps, YouTube, and Google Assistant.

Users will now be able to turn on "incognito mode" in Google Maps to stop the app from saving your location activity and can more easily instruct YouTube and the assistant to delete your history. These tools build on a feature rolled out in May that allowed users to more easily manage and delete data.

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The new features are part of a broader attempt to make privacy controls the same across Google's products and therefore easier to use, Eric Miraglia, director of product management for Google's privacy and data protection office, wrote in a blog post announcing the features.

"Managing your data should be just as easy as making a restaurant reservation, or using Maps to find the fastest way back home," Miraglia wrote.

The security tools will roll out for Android this month and iOS "coming soon," according to the blog post.

Here's a breakdown of the new features and how they work.

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