James Harden on investing in and partnering with tech wellness company Therabody as an athlete ambassador, and how its therapies factor into his NBA playoff preparation
Brooklyn Netsguard James Hardenexchanged email with Insider about partnering with Therabodyas an athlete ambassador this week after an earlier investment in the company.
- Harden discussed his investment and new role in the tech wellness company, and detailed how Therabody therapies factor into his preparation for the
Brooklyn Nets guard James Harden partnered with the tech wellness company Therabody this week as an "athlete ambassador," he announced in part in an email interview with Insider.
In February, Harden's 13 Endeavors made an investment in Therabody along with a group of more than 100 names in
In an email exchange with Insider, Harden discussed his investment and new role in the company, and detailed his history of using Therabody's percussive massage therapy devices in performance recovery, including in his preparation for the 2021
How did you view Therabody as an investment going into it, in February?
I had used Therabody products before I became an investor, so I had knowledge of the brand going in, which spurred my investment. I was first introduced to Theragun when I was in Houston. I am lucky enough to have been taught the importance of taking care of my body by world-class trainers and I have had access to incredible technologies, like Theragun, since their inception.
But I don't think these products or technologies should be just for the professional athlete, and Therabody is aligned in that. I loved that Theragun rebranded into Therabody last year and expanded the products and services they offer- they are really setting out to break down barriers in the wellness space. Therabody is a brand I truly believe in- like all of my investments. There is so much more to come for them, and I'm excited to be a part of that growth.
What do you see yourself bringing to this ambassador partnership? What made this the move for you at this time?
I don't do anything without putting my all into it. I invested in Therabody because I believe in what they are setting out to do. I'm becoming an ambassador and taking the partnership to the next level because I want more people to understand what their products can do for them. I think specifically within the last year, people are more aware than ever about how they are treating their bodies and what it needs to feel its best- mentally and physically. Everyone deserves self-care, and by partnering with Therabody, I hope I'll show the world how accessible it is to proactively take care of the mind and body.
How does the Therabody therapeutic element factor into your preparation for the playoffs here, if it does? What does it involve for you?
Throughout the years, I've learned to be proactive in taking care of my body to feel my best and perform my best during such a long season. Using my Theragun is one of the most important steps in my pregame and postgame routines. Both routines look similar for most games: stretching, listening to music, hydrating, staying focused, and using Theragun. I've also started using Therabody's RecoveryAir pneumatic compression boots, which are amazing at night or on a rest day while playing video games or watching a movie.
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