JPMorgan Chase has named the president of its co-brand credit cards business as its new CMO

• JPMorgan Chase has named Leslie Gillin as its new CMO.
• Gillin will oversee the Chase, JP Morgan, and corporate brands in her new role. She most recently served as the president of its co-brand credit cards business.
• Gillin succeeds Kristin Lemkau, who was the company's CMO since 2014, and was named CEO of the firm's US wealth management division last month.
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JPMorgan Chase has named Leslie Gillin as its new CMO, overseeing the Chase, JP Morgan, and corporate brands in her new role. She most recently served as the president of its co-brand credit cards business.

She succeeds Kristin Lemkau, Chase's CMO since 2014 and an outspoken marketer on the issues of brand safety and transparency in media buying. Lemkau was named CEO of the firm's US wealth management division last month as the company looks to overhaul its wealth-management business.

Gillen's 25-year career has spanned marketing, product and business development roles at Citi, Bank of America and MBNA. Prior to joining Chase three years ago, she was the CMO of Citi's Global Consumer Bank.

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JPMorgan Chase's co-brand card portfolio had double-digit growth in revenue, outstandings and new cardmembers under Gillin, said Gordon Smith, the company's co-president and COO.

"She has deep P&L and marketing experience, and is a highly respected people leader for the team," Lemkau said in a statement. "I'm excited to keep working with her in my new job to help grow the Wealth Management business."

JPMorgan Chase spends upwards of $5 billion in advertising per year.