JPMorgan, Snap, and other employers are giving $1,700 Snoos to employees with newborns as part their parental benefits packages

• Dozens of companies are offering their employees Snoos for free or at reduced costs.
• The company behind the machine claims its robot cribs improve employee health and boost productivity.

Some new parents of corporate America are receiving more than just paid parental leave and lactation rooms from their employers.

Seventy companies are offering Happiest Baby's Snoo Smart Sleepers — $1,695 robot cribs designed to help newborns fall and stay asleep with customizable motion and sound features — to their employees as part of their parental benefits packages, workplace news site WorkLife first reported.

Companies like JPMorgan Chase, Snap, Hulu, and Activision Blizzard are among those offering the devices to employees, according to Happiest Baby.

Complimentary Tech Event

Transform talent with learning that works

Capability development is critical for businesses who want to push the envelope of innovation.Discover how business leaders are strategizing around building talent capabilities and empowering employee transformation.Know More

Snoo manufacturer Happiest Baby claims that the bassinet can help parents sleep an extra one to three hours a night, acting like a "virtual 24/7 nanny." In turn, the company says that Snoos result in increased productivity, fewer workplace errors and accidents, and reduced health care costs due to sleep deprivation.

Businesses that are part of Happiest Baby's corporate program provide their employees with Snoos at discounted prices for up to six months at a time. Employers get to decide the Snoo's rental price — Snoos typically rent for $159 per month — and the length of time for which it can be used.

JPMorgan Chase offers the bassinet to US benefits-eligible employees for free — aside from a $99 security deposit — for five months. A spokesperson for the company said thousands of its employees have taken advantage of the benefit.

Activision Blizzard, the video game company behind games like "Call of Duty" and "World of Warcraft," has offered the Snoo to its 10,000-plus employees at no cost for six months since 2018, according to Employee Benefit News. Milt Ezzard, the vice president of global benefits at Activision Blizzard, told the trade site that the benefit could help decrease the risk of parents developing post-partum depression.

"It's a huge win-win and our employees get something really cool for six months," Ezzard told the outlet.

Happiest Baby didn't respond to Insider's immediate request for comment regarding its corporate partnerships, nor did Snap, Activision Blizzard, and Hulu when asked about their parental workplace benefits.

The Snoo benefit is one of many new parental benefits that companies are beginning to offer their employees with babies amid a childcare crisis.

TaskRabbit, a freelance gig platform, is offering its employees milk freezing and delivery services as part of its employee benefits package, WorkLife first reported. The perk is through Milk Stork, a breast milk shipping company, that works with more than 850 employers such as Paypal, Salesforce, and Pinterest, according to WorkLife.

Despite the fact that more corporate partners are signing up for Snoos, the morale at Happiest Baby has dropped amid layoffs and slumping sales, Insider reported earlier this year. In mid-2021, the company projected its 2022 revenue to exceed $150 million, The Wall Street Journal reported, but its annual revenue for 2022 ended up under $100 million, The Financial Times reported.