Nvidia's Stanley cup could be the year's hottest collab
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Jyoti Mann
Mar 25, 2024, 14:08 IST
Stanley cups with Nvidia's logo were on sale at the GTC conference.Meghan Bobrowsky
Nvidia was selling Stanley cups featuring its logo for $50 at its GTC conference this week.
Stanley cups became a popular status symbol after going viral on TikTok last year.
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It's a match made in heaven — the year's hottest stock combined with every TikToker's must-have accessory.
Yes, Nvidia was selling a Stanley cup branded with its logo for $50 at its GTC conference in San Jose, California this week.
Meghan Bobrowsky, a Wall Street Journal reporter, shared a photo of the Stanley Quencher tumbler on display at the GTC Gear Store on X on Tuesday. The cups appeared to have sold out, she said in a follow-up post.
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The cups became a must-have status symbol after TikTokers posted videos featuring them as part of a viral #WaterTok trend last year, where users shared videos of flavored water recipes.
Some shoppers waited in line at Target stores before they opened to grab a limited edition Valentine's Day-themed Stanley cup earlier this year.
The social media frenzy seems to have boosted Stanley sales significantly with the 2023 total set to top more than $750 million, CNBC reported.
An Instagram user posted a video from Nvidia's Santa Clara headquarters, which shows it also sells Stanley cups with the Nvidia logo for $50 at its merchandise store. The video appears to have been taken down from his Instagram, but was also posted on X and has amassed nearly half a million views.
The video also shows that the Nvidia store offers branded pickleball sets for $58 and GPUs, including the Geforce RTX 4060 TI, which costs $359.
The store is part of the $2.3 trillion company's futuristic headquarters made up of a 500,000-square-foot building called Endeavor and a 750,000-square-foot building named Voyager. Both are "Star Trek" references.
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