SUCCESS INSIDER: The bootstrappers' guide to a winning business plan - and how to get a hiring manager's attention

A pitch deck is not a business plan.

This, explained Cate Luzio, is something that entrepreneurs need to appreciate. Just like a deck backs up an elevator pitch, a business plan backs up your deck. And it can detail your competitive advantage and potential for growth, and also serve as a guide for decision making down the road.

Luzio is the founder of Luminary NYC, a women-focused coworking space in Midtown. After a 17-year career in finance, she jumped into the founder life, writing her business plan in a week.

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She talked to Business Insider about how to write one that sings.

Then, on her LinkedIn, she followed up.

"Since I started Luminary a year ago, I've spoken a lot about having a business plan, and the focus on preparation and execution," she said. "Most people ask me why I have a business plan if I don't have investors. Whether you're an entrepreneur or running a business for someone else, a business plan keeps you focused on your mission, your strategy, growth, and financials. It's a tool you can go back to again and again that helps you deliver what you set out to deliver."

Start building a plan here.

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