Why consumers use retail mobile apps while shopping
BI Intelligence
- 88% of respondents use mobile shopping apps.
- 61% use shopping apps at least once a month.
- 26% are brand loyalists who use the app and shop in-store at least 7 times a month.
Finding this article interesting? Thousands of professionals just like you had it in their inbox first. Stay ahead of the curve and gain a comprehensive understanding of the latest news & trends, start your day with the E-Commerce INSIDER. Get two weeks risk-free
Another important finding from this survey is that 51% of mobile app-users use them while shopping in-store. The reasons for doing so varied from redeeming discounts to searching for products, but all illustrate an important intersection between the digital and physical shopping experiences.
Here are other stories you need to know from today's E-Commerce INSIDER:
- Facebook delves deeper into social commerce
- Alibaba earnings
- Shoppers are using mobile apps more
Don't miss another day of breaking developments. Stay ahead of the curve and gain insight into the latest news & trends. Join thousands of other professionals who start the day with E-Commerce INSIDER. Try any of our INSIDER newsletters for two weeks »
- US buys 81 Soviet-era combat aircraft from Russia's ally costing on average less than $20,000 each, report says
- 2 states where home prices are falling because there are too many houses and not enough buyers
- A couple accidentally shipped their cat in an Amazon return package. It arrived safely 6 days later, hundreds of miles away.
- India Inc marks slowest quarterly revenue growth in January-March 2024: Crisil
- Nothing Phone (2a) India-exclusive Blue Edition launched starting at ₹19,999
- SC refuses to plea seeking postponement of CA exams scheduled in May
- 10 exciting weekend getaways from Delhi within 300 km in 2024
- Foreign tourist arrivals in India will cross pre-pandemic level in 2024