The First Instagram Ad Was A Huge Success
Performance data of
- 218,000 likes (370% more than the brand's average).
- 4.4 million impressions.
- 33,000 new followers (16 times more than the brand's average)
It's worth mentioning that 20% of comments on the paid post were negative, while 1% expressed a clear intent to purchase the item in the advertisement.
We don't know what Michael Kors' marketing goals were for the ad, but if it included cultivating a following that it can share products and marketing materials with, then the ad certainly accomplished that. (Nitrogram)
In Other News ...
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Quartz constructed a timeline of where Twitter CEO Dick Costolo has been traveling to recently, by tracking his location data attached to tweets. It's an interesting (albeit somewhat creepy) use case for stringing together Twitter's location data. (Quartz)
Mobli, a photo- and video-sharing platform that competes with Instagram and Snapchat, raised $60 million from billionaire Carlos Slim. (TechCrunch)
Snapchat's investors are being sued by Frank Reggie Brown IV, who claims to have been an original founder of the company but was ousted by his fellow co-founders. (Business Insider)
The Financial Times published an insightful piece on how businesses can leverage social media to handle a PR crisis. (FT)
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